Discover our services
As specialists in operational marketing in the Benelux, we take care of everything you need to do to give your products visibility and boost sales. We work on the principle that each product is unique, and that it must have direct access to the customers for whom you have developed it. To achieve this, we offer the following services.
For more information, call 02 247 29 30
Sales force outsourcing
Does your brand not have enough sales staff to support the life cycle of your products, or to carry out launch operations?
TopSales can provide you with experienced field staff, whether for a temporary sales force assignment or for long-term missions.
Merchandising
Our merchandising agency will take care of all the marketing of your products in the Benelux supermarkets and local points of sale.
After negotiating with the shop managers, we place your products in the best possible position on the shelves and ensure that interested consumers are attracted and converted into customers.
We do this through targeted promotions, but also by closely monitoring the performance of your products on the shelves.
If necessary, we can negotiate strategic moves as part of a category management approach.
Search for local sales
Our operational marketing agency has a large team of loyal and efficient field staff.
Among them are our travelling sales representatives, who travel tirelessly through the towns and villages of the Benelux to visit every outlet of interest to you (local mini-market, supermarket, hypermarket).
They build up a relationship of trust with the shop managers and then negotiate the placement of your products on their shelves.
Point-of-sale advertising (POS)
To announce a new product, a special promotion, or to mark the seasonal nature of one of your products, our POS company develops and uses an arsenal of advertising techniques.
These include 2D media (posters, leaflets, panels) and 3D media (totems, bridges), all of which we design ourselves.
What's more, we can support your POS advertising with the use of a campaign website, which is very useful for directing consumers to the shop, but also for collecting contact lists.
Point-of-sale events and demonstrations (brand activation)
Going further than point-of-sale advertising, brand activation is one of the major specialities of our sales promotion agency.
To mark the launch of your new or modified product, we organise events at the point of sale.
These can include product demonstrations, or offering samples for tasting. In some cases, we'll even organise cooking demonstrations.
Depending on the agreed strategic direction, we can focus on simple demonstrations or pure sales.
Store check
Once your products have been placed in the shop, you still need to check that the conditions negotiated with the managers are being respected.
Our field staff regularly check at each point of sale that your products are correctly displayed on the shelves, that their visibility is not affected by a competing brand, that the agreed prices are being applied properly, and that the distributor's promotions correspond to your needs.
We can provide you with a high-performance store check software tool to facilitate the control process.
Stock management
Does your brand not have sufficient distribution infrastructure to supply all potential points of sale?
TopSales puts its FMCG storage warehouse and its trusted partnerships with distribution and delivery companies in the Benelux at your disposal.
So your products can reach shop shelves as quickly and regularly as those of multinationals.
Contact us on 02 247 29 30 or via our contact form