Merchandising Agency
Entrust the selling-in of your products to TopSales to ensure they are visible and available for your customers. Through our operational marketing techniques, our merchandising agency guarantees the optimal placement of your items on store shelves across Benelux. Our many field representatives handle negotiations and carry out regular monitoring.
Visibility on Shelves
Thanks to their trusted relationships with store managers, our field representatives ensure that your products secure optimal placement on the shelves of Benelux retail outlets, whether in local convenience stores, major supermarket chains, or hypermarkets.
Our operational marketing agency delivers this service across the FMCG sector, covering food and non-food products, pharmaceuticals, and consumer electronics.
Thorough Monitoring
- Does the retail outlet comply with the shelf placement conditions negotiated in line with your strategy?
- Is your product still being showcased effectively?
- Are the promotions applied by the retailer relevant and aligned with your brand?
Our Field Force Execution teams provide answers to these crucial questions by regularly inspecting store displays.
This frequent and meticulous Assortment Check guarantees that your products maintain an optimal presence on shelves, standing out from the competition to drive successful sales.
The TopSales Network at Your Service
250 Field Representatives
Our team tirelessly travels to place and monitor your products.
International Reach
We operate across the entire Benelux region and in certain parts of France.
Scalability
TopSales adapts its merchandising solutions to both local SMEs and large multinational corporations.
Comprehensive Merchandising Solutions
TopSales goes beyond simple shelf placement.
We provide a full suite of operational marketing services to help your products thrive in-store, stand out, and offer your current and future customers an optimal experience.
- Understanding and analysing your requirements
- Strategic planning
- Test stores
- Negotiations with store managers
- Product placement
- Flexibility to adapt to changes
- Transparent reporting
- Defining relevant KPIs
- Data collection and analysis
- Process optimisation
Our goal is to make your products stand out and convert curious shoppers into loyal consumers for your brand.
We develop targeted approaches for local shops, general retailers, and specialized large stores.
FAQ
What is selling-in?
To successfully retail your product in stores, you must convince two key players in the process:
- Store customers
- Store managers
While selling-out refers to sales made directly to customers, selling-in is the process of persuading store managers to allocate shelf space to your products instead of competing items.
Do you use advanced merchandising techniques?
Our merchandising agency has developed expertise in category management. This assortment strategy creates specific product categories within different store areas, ensuring your product is placed alongside complementary and associated items.
This approach helps customers find products more easily and encourages impulse purchases by strategically placing relevant products nearby. A simple example is placing baby food within the baby care aisle, next to nappies and bottles.
What is the purpose of reporting and KPIs?
Your brand and production follow a well-defined strategy, but there is a significant gap between planning and long-term real-world results.
Using data collection and analysis tools, we track the performance of our actions and monitor your customers’ shopping experiences in real time.
Before implementation, we identify relevant KPIs (Key Performance Indicators) to measure both selling-in and selling-out performance. By analysing these measurable results, we continuously refine and optimise the process to improve your sales.
Who ensures our brand’s products remain available?
You can rely on our merchandising agency for this crucial aspect. We use advanced IT solutions to monitor stock levels, ensure shelf availability, and manage restocking. This way, your customers will always find your products in the right place, at the right time.
Contact us on 02 247 29 30 or via our contact form