POS Advertising Company

A campaign website, temporary by nature, helps to channel the attention generated online around your brand and products, particularly through social media.

On this platform, designed by us according to an optimal customer journey, visitors from social media, search engines, or LLMs will be engaged, informed, and convinced to take action:

• Direct purchases through the website
• Store visits

Specific events can be created to improve the transition from the website to point-of-sale displays, leading to better sales.

Additionally, the campaign website can help you nurture your contact list for sending newsletters, promotional offers, and to gather valuable feedback on the quality and relevance of your products, ranges, and pricing.

Yes, our operational marketing agency also organises in-store demonstrations, but this falls under a specific discipline called brand activation. This approach aims to bring your brand and products to life in front of customers directly in the store.

Whether it's sampling, product demonstrations, or culinary showcases, these events create a unique and memorable interaction between your brand and consumers.

Brand activation is not limited to stimulating purchases.

It plays a key role in enhancing your brand image by making it more tangible and engaging. Rather than simply seeing your products or advertisements, visitors can experience them through the five senses: hearing, touching, smelling, tasting, and even interacting.

This multisensory experience strengthens brand recall and fosters customer loyalty.

Depending on your objectives, we can also set up demonstrations focused on direct sales, specifically designed to generate immediate conversions. With a tailored approach, these in-store activations help differentiate your products while captivating consumers' attention and interest.

As a manufacturer specialising in point-of-sale advertising (POS), we make every effort to ensure that your advertising materials (totems, cardboard displays, wobblers, etc.) capture attention and aren't overshadowed by those of other brands. Thanks to our network of 250 field collaborators, we work directly with store managers to optimise the visibility and positioning of your products.

Our merchandising experts ensure that your POS materials are placed in strategic locations, maximising their visual impact while avoiding direct competition with other brands' materials. By negotiating space and showcasing your products within the store, we guarantee that your communication campaign remains unique and memorable.

Choosing our company means opting for a tailored approach to enhance your in-store presence and capture consumer attention. Give your brand optimal visibility and stand out with POS materials that make a difference.

Point-of-sale advertising (POS) can be adapted to many strategic events to maximise the impact of your in-store communication.

Subtle actions, like couponing, can be carried out at any time, but major communication campaigns are often tied to key moments for your brand or products, such as:

• Launch of a new product: Ideal for informing consumers about your new product and encouraging them to explore it. POS advertising is especially useful in the case of a product range update, helping to guide consumers and ensure a better understanding of your offer.
• Specific promotions: Well-designed POS advertising stimulates consumption and highlights attractive offers, creating a sense of urgency for consumers.
• Seasonal events: If your product is linked to a specific time of year, such as a holiday, back-to-school season, or a particular season, POS advertising draws attention and reinforces the relevance of your offer.

To maximise the effectiveness of your POS campaign, a campaign website can be created in advance to announce the event. This helps generate maximum attention even before the in-store operation begins, ensuring consistency between physical and digital materials. Whether for a one-off event or a long-term strategy, POS adapts to your needs to capture consumer interest at the right time.

After a POS action, the impact on sales is typically significant, whether it’s promoting a newly launched product or boosting an existing one.

But the action doesn’t stop there. Thanks to our advanced data collection and analysis tools, we measure the results accurately, allowing us to optimise your future communication campaigns and adjust our merchandising strategy accordingly.

To extend the life of your POS beyond the physical store, a dedicated campaign website can play a crucial role. This digital platform continues to capture valuable data and maintain consumer engagement.

It also enables you to reach consumers who may not have had the time or opportunity to discover your POS materials in-store. These online visitors can access promotions or messages they might have missed, enhancing not only your sales but also your brand image.

With a combined approach of physical and digital POS, our company ensures that every action’s impact is maximised, while creating additional conversion opportunities and strengthening your presence with consumers.