Point-of-Sale Commercial Animation Agency
Enhance your brand and build connections with customers at a strategically chosen point of sale through TopSales commercial animation agency. Using brand activation techniques, you will bring your brand and products to life for visitors, making it tangible, differentiated, memorable, and most importantly, popular. Our field marketing agency offers several brand activation solutions.
Interactive Animations
Your brand and products are showcased through a stand with hostesses and hosts at a large, popular point of sale such as a supermarket, hypermarket, or shopping centre.
Visitors can interact with your brand representatives, learn more about your products and promotions, and provide feedback.
TopSales organises these interactive commercial animations to stimulate impulse purchases and make your brand memorable.
Conversion Strategy
Make your product tangible and interesting through a demonstration in-store. This could involve showcasing and demonstrating the use of a tool, household appliance, cleaning product, or even cooking your food products for a tasty and sensory experience.
This brand activation technique is particularly well-received by the public and will make your brand memorable.
Some demonstrations are organised as pure sales, aimed at generating immediate sales in the store or at a stand.
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Shopping Experience
Make your brand and products tangible through the five senses of visitors. Images, explanations, tastings, scents, textures… all creating positive memories.
Interactivity
Brand activation allows customers to interact with your representatives to gain better information or provide valuable feedback.
Dynamism
Customers at the point of sale will be delighted to see a change in their everyday routine, thanks to your brand and products carefully staged.
Brand Activation Techniques
Contact TopSales, your operational marketing agency in the Benelux. Our team will organise your brand activation events from A to Z, based on a strategically thought-out approach.
Our commercial animation agency will adapt its services and use mastered and effective techniques to enhance your performance:
- POS - Point-of-sale advertising
- Leaflet and flyer distribution
- Information stand
- Public exhibition
- Usage demonstration
- Culinary demonstration
- Tastings
- Personal trials
- Discussions and feedback
- Campaign website
For each commercial event, our agency will organise data collection to analyse and optimise processes (demonstrations, POS, shelf placement).
Thus, your brand will always be effectively highlighted.
FAQ
Is an in-store demonstration profitable?
TopSales has been practising brand activation techniques for decades. For each event, our commercial animation agency collects valuable data that we then analyse. The data analysis allows us to evaluate the impact of each action and piece of POS material to optimise and keep them relevant for your brand.
The financial returns for your company are both direct and indirect:
- Direct: Immediate purchases at the animation stand
- Indirect: Enhancing your brand's image, making it more memorable
- Indirect: Building and retaining a loyal customer base in the medium-to-long term
How can I attract more visitors to the demonstration point?
A campaign website, created and managed by TopSales, will allow you to announce the event and properly inform your target audience. Effective communication on social media or search engines will direct curious individuals to the campaign website, which will then guide them to the demonstration location at the desired time and date. This way, you can maximise foot traffic and increase the chances of converting visitors into customers.
Is there a risk of our demonstration facing competition from another brand?
Our field collaborators negotiate each placement, each piece of POS material, and each commercial animation with store managers: supermarkets, hypermarkets, shopping centres.
Thanks to the long-term trust established with these contacts and our negotiating power, our commercial animation agency ensures that your field marketing event will attract the maximum number of interested visitors.
Store and shopping centre managers will avoid scheduling your event at the same time as a competing brand's event. This type of competition is undesirable for both you and the other brands. With a unique in-store animation, your brand will capture and maintain visitors' attention, fostering a higher likelihood of conversion into consumers.
What is the shopping experience?
In the shopping experience, visitors and customers at a point of sale can use all five senses to discover a product. They can touch, taste, smell, and use it... They experience the product and your brand while interacting with professional representatives.
This way, potential customers can better differentiate your product from a competitor's, far more effectively than in an online store. Their purchasing decision will be strengthened, and you'll be able to better target and retain your customer base.
Contact us on 02 247 29 30 or via our contact form