Sales force

Thanks to our large network of collaborators, TopSales can offer you a wide range of flexible solutions, perfectly adapted to your needs.

Thus, you can benefit from (for example):

• A team of 3-4 permanent representatives, fully dedicated to your cause
• A single representative in the field
• A part-time representative for temporary reinforcement

Likewise, the duration of the subcontracting contract is fully negotiable and tailored to your needs:

• One-off reinforcement for an event, such as a new product launch
• Seasonal reinforcement for specific products
• Permanent reinforcement for a year or more

As previously mentioned, some brands eventually decide to internally recruit the sales representatives we have provided – by mutual agreement, of course.

A sales force is much more than just a commercial relay; it is the cornerstone of your company’s growth strategy.

Whether you have an internal team or collaborate with a partner like TopSales, your sales representatives play a strategic role in establishing a privileged relationship with your clients and utilising all necessary tools to achieve your goals.

The key missions of an effective sales force include:

• Developing strong relationships with retailers and end customers, fostering a climate of trust that encourages loyalty and long-term partnerships.
• Identifying strategic points of sale for your products, ensuring they are placed in the most relevant locations to maximise visibility and sales potential.
• Promoting your products to decision-makers (managers, department heads) and negotiating optimal shelf placement to guarantee maximum attractiveness.

A sales force is not limited to fieldwork; it also relies on powerful tools to collect, analyse, and leverage key data.

By acting as your eyes and ears on the ground, your representatives contribute to:

• Gathering accurate data on consumer behaviour, store performance, and how well your products are received.
• Providing strategic insights, such as the success of a product launch, the impact of a promotional campaign, or reactions to a new product range.
• Identifying opportunities for improvement, enabling you to adjust your strategies to increase sales and optimise performance.

Through a combination of field expertise and analytical tools, an efficient sales force not only helps you achieve your commercial objectives but also exceed expectations. By working closely with your teams and collaborating seamlessly with your business, they become a key asset in your brand’s development.

Trust TopSales to deploy an expert and dedicated sales force capable of representing your company, gathering essential data, and turning these insights into concrete actions to maximise your results. Our team members are fully committed to managing their clients’ commercial activities.

On an occasional basis (either once or repeatedly), TopSales can intervene in the field through POS (Point of Sale) marketing actions or brand activation strategies.

• POS marketing: Based on a marketing strategy developed by our in-house think tank, we organize promotional activities on the ground. These can range from discreet actions such as coupon distribution to highly visible initiatives such as archways, totems, and full shelf displays designed to attract the attention of store visitors.
• Brand activation : Through in-store animations and demonstrations, we engage directly with customers. Visitors can discover your products using all five senses, even try them out, and share their impressions. In addition to boosting sales, brand activation makes your brand memorable.

These actions can be supported by a dedicated campaign website to channel traffic from social media or reinforce online messaging through newsletters. These websites will direct visitors to the targeted point of sale and can also help build your contact list.